That Marketing Guy works with companies to find their purpose, to help them evolve into brands that engage instead of transact; has advocates instead of customers; and profit as a byproduct instead of an outcome. Most importantly, they don’t just exist, but live forever in the psyche of generations and become a part of the culture and history.
Good marketing accelerates this vital transformation: We see empathy and authenticity as the building blocks of brands, and these values stem from within the organisation and permeate through the entire business. That, as well as being just the right amount of obsessed with nurturing long-term relationships with the customer.
Fundamentally, we view brands as manifestations of our collective human desire to connect and communicate – this is a beautiful and powerful thing. As marketers, we are morally obligated to wield this power responsibly and meaningfully.