That Marketing Guy works with companies to find their purpose, to help them evolve into brands that engage instead of transact; has advocates instead of customers; and profit as a byproduct instead of an outcome. Most importantly, they don’t just exist, but live forever in the psyche of generations and become a part of the culture and history. Good marketing accelerates this vital transformation: We see empathy and authenticity as the building blocks of brands, and these values stem from
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