Yellow Pages® has been serving people and businesses in Singapore from all walks of life more than 40 years, and this has given GYP a keen sense of community. As such, we feel a need to give back to the community that has supported us over the decades. GYP utilises the resources at our disposal to support the future of our society: our children. By encouraging generosity and compassion, GYP has put in much effort to foster community spirit. GYP is also continuously trying to minimise adverse impact on the environment.
One of the charities that GYP continues to support is the MILK (Mainly I Love Kids) Fund. MILK’s mission is to reach out to reach out to disadvantaged children and youth from all over the world, and groom them into becoming outstanding members of society by supporting them in their education and other special needs. These children often come from troubled or impoverished communities and this will give them the opportunity to develop to their full potential.
Another charity that GYP is lending its support to is the Compassion Fund. The Compassion Fund assists needy students from low-income families who are in a financial crisis, with counselling and holistic support, due to the death, sudden major illness or accident befalling the breadwinner. Without adequate support, these families are at risk of declining into poverty and developing chronic family problems, which can have a detrimental and lasting impact on the lives of the children. The Compassion Fund also aims to connect beneficiaries with other agencies as part of a longer-term solution.
GYP donates the cost of web development and hosting services to assist various charities in advancing their causes. By donating the cost of these services, charities can have an online presence. This is crucial in reaching out to potential donors and volunteers. GYP’s in-house art team also donates its services to design necessary collateral that reach out to potential donors and volunteers offline.
GYP extended their support of the charity event held by the People’s Association and Project We Care Network by adopting a sponsorship package. The event, an exclusive Charity Movie Preview of “The Avengers 2: Age of Ultron (2015)”, was organised so as to enable less privileged children to attend the movie screening as well as improve their social well-being. The donations raised through this event will host more than 1,000 children and also go towards supporting a food ration distribution initiative set to benefit 1,000 needy families in a separate event.
In recent years, GYP has become more ecologically aware and has been making the conscious effort to be more environmentally responsible. GYP encourages our users to drop off their old and outdated print directories for recycling when collecting the latest copies. The usage of plastic bags when distributing directories has also been reduced. On GYP’s own end, internally, we have actively moved towards reducing paper usage in the office by reusing and recycling paper. Collectively, these efforts have enabled us to make considerable headway in scaling down the usage of paper.